Marketing

Markin, Rom J.

Marketing strategy and management Rom Markin. - 2nd ed. - New York Wiley c1982. - xv, 672 p. ill. 25 cm. - The Wiley series in marketing 0273-2955 .

Includes bibliographical references and index.

0471085227

81011463


Marketing

HF5415 / .M32385 1982

658.8
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