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Markin, Rom J.

Marketing Rom Markin. - New York Wiley c1979. - 701, lxii p. ill. 25 cm. - Wiley series in marketing. .

Includes bibliographical references and index.

ISBN: 0471019992

LCCN: 78011242

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M32385

Dewey Class. No.: 658.8