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Essentials of marketing

McCarthy, E. Jerome

Essentials of marketing E. Jerome McCarthy with the assistance of Andrew A. Brogowicz. - Rev. ed. - Homewood, Ill. R.D. Irwin 1982. - xvii, 540 p. ill. 25 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256026483

LCCN: 81084883

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M378 1982

Dewey Class. No.: 658.8

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