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Basic marketing

McCarthy, E. Jerome

Basic marketing a managerial approach [by] E. Jerome McCarthy. - 3d ed. - Homewood, Ill. R. D. Irwin 1968. - xxvi, 755 p. illus., maps. 24 cm.

Bibliographical footnotes.

LCCN: 68019500 //r852

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M3 1968

Dewey Class. No.: 658.8

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