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Problem definition in marketing

Locander, William B.

Problem definition in marketing edited by William B. Locander and A. Benton Cocanougher. - Chicago American Marketing Association [1975] - 11 p. 23 cm. - Marketing research techniques series ; # 2 .

Bibliography: p. 11.

ISBN: 0877570663

LCCN: 75008868

Subjects--Topical Terms:
Decision-making in marketing.

LC Class. No.: HF5415 / .L545

Dewey Class. No.: 658.8

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