APA

Levitt T., . (1962). Innovation in marketing, new perspectives for profit and growth. New York: McGraw-Hill.

Chicago

Levitt Theodore, . 1962. Innovation in marketing, new perspectives for profit and growth. New York: McGraw-Hill.

Harvard

Levitt T., . (1962). Innovation in marketing, new perspectives for profit and growth. New York: McGraw-Hill.

MLA

Levitt Theodore, . Innovation in marketing, new perspectives for profit and growth. New York: McGraw-Hill. 1962.