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Social marketing: perspectives and viewpoints

Lazer, William

Social marketing: perspectives and viewpoints [by] William Lazer [and] Eugene J. Kelley. - Homewood, Ill. R. D. Irwin 1973. - xiii, 505 p. illus. 23 cm.

Includes bibliographies.

ISBN: 0256002843

LCCN: 72092419

Subjects--Topical Terms:
Marketing--Social aspects--Addresses, essays, lectures.
Marketing--Addresses, essays, lectures.

LC Class. No.: HF5415 / .L3293

Dewey Class. No.: 380/.08

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