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Quantitative analysis for marketing management

King, William Richard

Quantitative analysis for marketing management [by] William R. King. - New York McGraw-Hill [1967] - xviii, 574 p. illus. 23 cm.

Includes bibliographies.

LCCN: 67021595 //r883

Subjects--Topical Terms:
Marketing--Mathematical models.
Decision making--Mathematical models.
Marketing--Management--Mathematical models.

LC Class. No.: HF5415.1 / .K5

Dewey Class. No.: 658.8/001/82

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