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Essentials of marketing management.

Kerby, Joe Kent.

Essentials of marketing management. - Cincinnati South-western Pub. Co. [1970] - viii, 696 p. illus. 24 cm.

Includes bibliographical references.

LCCN: 69015040 //r84

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K45 1970

Dewey Class. No.: 658.8

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