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Managerial marketing

Kelley, Eugene J.

Managerial marketing perspectives and viewpoints; a source book [by] Eugene J. Kelley [and] William Lazer. - 3d ed. - Homewood, Ill. R. D. Irwin 1967. - xiii, 764 p. illus. 24 cm.

Includes bibliographies.

LCCN: 67015846 //r84

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.1 / .K36 1967

Dewey Class. No.: 658.8/008

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