Reaching the Hispanic market effectively
Guernica, Antonio.
Reaching the Hispanic market effectively the media, the market, the methods Antonio Guernica with the collaboration of Irene Kasperuk. - New York McGraw-Hill c1982. - xviii, 189 p. ill. 24 cm.
Includes index.
Bibliography: p. 169-182.
007025107X
81020687
Hispanic Americans as consumers--United States.
Marketing--United States.
HC110.C6 / G83 1982
658.8/04
Reaching the Hispanic market effectively the media, the market, the methods Antonio Guernica with the collaboration of Irene Kasperuk. - New York McGraw-Hill c1982. - xviii, 189 p. ill. 24 cm.
Includes index.
Bibliography: p. 169-182.
007025107X
81020687
Hispanic Americans as consumers--United States.
Marketing--United States.
HC110.C6 / G83 1982
658.8/04