APA

Gist R. R., . (1971). Marketing and society: a conceptual introduction. New York: Holt, Rinehart and Winston.

Chicago

Gist Ronald R, . 1971. Marketing and society: a conceptual introduction. New York: Holt, Rinehart and Winston.

Harvard

Gist R. R., . (1971). Marketing and society: a conceptual introduction. New York: Holt, Rinehart and Winston.

MLA

Gist Ronald R, . Marketing and society: a conceptual introduction. New York: Holt, Rinehart and Winston. 1971.