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Analytical viewpoints in marketing management

Cox, Keith Kohn,

Analytical viewpoints in marketing management edited by Keith K. Cox. - Englewood Cliffs, N.J. Prentice-Hall [1968] - vi, 329 p. illus. 23 cm.

Bibliographical footnotes.

LCCN: 68014799 //r84

Subjects--Topical Terms:
Marketing--Management--Addresses, essays, lectures.

LC Class. No.: HF5415.1 / .C6

Dewey Class. No.: 658.8/008

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