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Conceptual and theoretical developments in marketing

Conceptual and theoretical developments in marketing [edited by] O. C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr. - Chicago American Marketing Association c1979. - xxi, 709 p. ill. 23 cm. - Proceedings series - American Marketing Association . - Proceedings series (American Marketing Association) .

Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979.

Includes bibliographies.

ISBN: 0877571228

LCCN: 79012654 //r84

Subjects--Topical Terms:
Marketing--Congresses.

LC Class. No.: HF5415 / .C547375

Dewey Class. No.: 658.8

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