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Advanced cases in marketing management

Bursk, Edward Collins

Advanced cases in marketing management [by] Edward C. Bursk [and] Stephen A. Greyser. - Englewood Cliffs, N.J. Prentice-Hall [1968] - xii, 194 p. illus., facsims., forms. 23 cm. - Prentice-Hall foundations of marketing series .

Bibliographical footnotes.

LCCN: 68024633 //r84

Subjects--Topical Terms:
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .B8

Dewey Class. No.: 658.8/001/9

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