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Marketing management

Assael, Henry.

Marketing management strategy and action Henry Assael. - Boston, Mass. Kent Pub. Co. c1985. - xix, 750, 14, 23 p. ill. 25 cm.

Includes bibliographies and indexes.

ISBN: 0534047882 26.50

LCCN: 84023534

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A87 1985

Dewey Class. No.: 658.8

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