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Planning and problem solving in marketing

Alderson, Wroe.

Planning and problem solving in marketing / Wroe Alderson and Paul E. Green. - Homewood, Ill. R. D. Irwin 1964. - x, 661 p. illus. 24 cm.

Includes bibliographies.

LCCN: 64021029

Subjects--Topical Terms:
Marketing
Decision-making in marketing.

LC Class. No.: HF5415 / .A393

Dewey Class. No.: 658.8

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