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Multivariate analysis in marketing

Aaker, David A.

Multivariate analysis in marketing theory and application. Edited by David A. Aaker. - Belmont, Calif. Wadsworth Pub. Co. [1971] - ix, 358 p. illus. 24 cm.

Bibliography: p. 351.

ISBN: 0534000169

LCCN: 70172073

Subjects--Topical Terms:
Marketing
Mathematical statistics

LC Class. No.: HF5415 / .A245

Dewey Class. No.: 658.8/001/82

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