APA

King S. H. M., . (1973). Developing new brands. New York: Wiley.

Chicago

King Stephen Harris Morley, . 1973. Developing new brands. New York: Wiley.

Harvard

King S. H. M., . (1973). Developing new brands. New York: Wiley.

MLA

King Stephen Harris Morley, . Developing new brands. New York: Wiley. 1973.