Acceptance of new food products by supermarkets
Borden, Neil H.
Acceptance of new food products by supermarkets [by] Neil H. Borden, Jr. - Boston Division of Research, Graduate School of Business Administration, Harvard University 1968. - xi, 227 p. 22 cm.
Bibliographical footnotes.
68015544 //r85
New products--Case studies.
Supermarkets--Case studies.--United States
Product management--Case studies.
HF5415.15 / .B6
658.5/7/0186
Acceptance of new food products by supermarkets [by] Neil H. Borden, Jr. - Boston Division of Research, Graduate School of Business Administration, Harvard University 1968. - xi, 227 p. 22 cm.
Bibliographical footnotes.
68015544 //r85
New products--Case studies.
Supermarkets--Case studies.--United States
Product management--Case studies.
HF5415.15 / .B6
658.5/7/0186