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Marketing decision making

O'Dell, William F.

Marketing decision making analytic framework and cases William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. - Cincinnati South-Western Pub. Co. c1976. - vi, 299 p. ill. 23 cm.

Includes index.

Bibliography: p. 293.

ISBN: 0538195002

LCCN: 75030217 //r84

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.125 / .O3

Dewey Class. No.: 658.8/02

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