Vista normal Vista MARC Vista ISBD

Koren, David, 1970-

Architect's essentials of marketing txt David Koren. - vii, 280 p. ; 22 cm. book - The American Institute of Architects Architect's essentials of marketing .

Includes bibliographical references (p. 271-273) and index.

Marketing strategy : start at the start -- The business development cycle : getting the job -- Marketing tools and resources : your arsenal of marketing weapons.

ISBN: 0471463647

Subjects--Topical Terms:
Architectural services marketing--United States.

LC Class. No.: NA1996 / K67 2005

Dewey Class. No.: 720/.68/8