APA

Bedbury S., Fenichell S., . (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. New York: Viking.

Chicago

Bedbury Scott, Fenichell Stephen, . 2002. A new brand world: 8 principles for achieving brand leadership in the 21st century. New York: Viking.

Harvard

Bedbury S., Fenichell S., . (2002). A new brand world: 8 principles for achieving brand leadership in the 21st century. New York: Viking.

MLA

Bedbury Scott, Fenichell Stephen, . A new brand world: 8 principles for achieving brand leadership in the 21st century. New York: Viking. 2002.