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International marketing

Cateora, Philip R.

International marketing Philip R. Cateora, John M. Hess. - 4th ed. - Homewood, Ill. R. D. Irwin 1979. - xv, 734 p. ill. 24 cm.

Includes indexes.

Bibliography: p. 716-722.

ISBN: 0256021538

LCCN: 78061188 //r83

Subjects--Topical Terms:
Export Marketing
International business enterprises

LC Class. No.: HF1009.5 / .C35 1979

Dewey Class. No.: 658.8/48

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