Macro marketing
Moyer, Reed.
Macro marketing Reed Moyer, Michael D. Hutt. - 2d ed. - Santa Barbara,Calif. Wiley c1978. - xii, 201 p. ill. - Wiley/Hamilton series in marketing .
"A Wiley/Hamilton publication."
Includes bibliographical references and indexes.
0471026999
77026816
Marketing
HF5415 / .M678 1978
380.1
Macro marketing Reed Moyer, Michael D. Hutt. - 2d ed. - Santa Barbara,Calif. Wiley c1978. - xii, 201 p. ill. - Wiley/Hamilton series in marketing .
"A Wiley/Hamilton publication."
Includes bibliographical references and indexes.
0471026999
77026816
Marketing
HF5415 / .M678 1978
380.1