Macro marketing

Moyer, Reed.

Macro marketing Reed Moyer, Michael D. Hutt. - 2d ed. - Santa Barbara,Calif. Wiley c1978. - xii, 201 p. ill. - Wiley/Hamilton series in marketing .

"A Wiley/Hamilton publication."

Includes bibliographical references and indexes.

0471026999

77026816


Marketing

HF5415 / .M678 1978

380.1
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