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Simon, Francoise, 1946-

Managing biotechnology : from science to market in the digital age / Dr. Francoise Simon, Dr. Glen Giovannetti. - xxii, 287 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index.

ISBN: 9781119216179 (pbk.)

LCCN: 2017026666

Subjects--Topical Terms:
Biotechnology industries.
Biotechnology--Marketing.
Pharmaceutical biotechnology industry.

LC Class. No.: HD9999.B442 / S565 2017

Dewey Class. No.: 660.60688