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Handbook of modern marketing.

Handbook of modern marketing. Victor P. Buell: editor-in-chief. Carl Heyel: coordinating editor. - New York McGraw-Hill [1970] - 1 v. (various pagings) illus. 24 cm.

Includes bibliographies.

ISBN: 0070088381

LCCN: 78096238 //r85

Subjects--Topical Terms:
Marketing--Addresses, essays, lectures.

LC Class. No.: HF5415 / .H1867

Dewey Class. No.: 658.8

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