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International marketing communications

Roth, Robert F.

International marketing communications Robert F. Roth. - Chicago, Ill. Crain Books c1982. - xiv, 353 p. ill. 24 cm.

Includes index.

Bibliography : p. 345-347.

LCCN: 81066513

Subjects--Topical Terms:
Communication in export marketing

LC Class. No.: HF1009.5 / .R64 1982

Dewey Class. No.: 658.8/48

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