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Hisrich, Robert D.,

Advanced introduction to entrepreneurship / Entrepreneurship Robert D. Hisrich. - xi, 284 pages : illustrations ; 22 cm. - Elgar advanced introductions . - Elgar advanced introductions. .

Includes bibliographical references and index.

1. Entrepreneurship – A Historical Perspective -- 2. The Entrepreneur and Entrepreneurial Decision Making -- 3. Corporate, Government and Social Entrepreneurship -- 4. Creativity and Innovation -- 5. Identifying Opportunity -- 6. Creating and Protecting the Business Idea -- 7. The Business Plan -- 8. The Marketing Plan -- 9. The Financial Plan -- 10. The Organizational Plan -- 11. Obtaining Capital and other Resources -- 12. Launching the Venture -- 13. Growing the Venture -- 14. Building a Lasting Company and Ending the Venture -- Index. Part I. Overview of the entrepreneur -- Part II. Innovation and idea -- Part III. The business plan -- Part IV. The venture.

ISBN: 9781782546177 1782546170 9781782546153 1782546154

LCCN: 2014938769

Subjects--Topical Terms:
Entrepreneurship.

LC Class. No.: HB615 / .H574 2014

Dewey Class. No.: 338/.04