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Analyses of generic dairy advertising, 1984-97 /

Blisard, William Noel,

Analyses of generic dairy advertising, 1984-97 / Noel Blisard [and three others]. - 1 online resource (iv, 33 pages). - Technical bulletin ; no. 1873 . - Technical bulletin (United States. Department of Agriculture) ; no. 1873. .

Title from title screen (viewed October 11, 2016). "February 1999"--Page [i]. CRDP Project record.

Includes bibliographical references (pages 30-33).

Subjects--Topical Terms:
Milk trade--United States.
Cheese--Marketing.--United States
Advertising--Cost effectiveness.--United States

GPO Item No.: 0016 (online)

Gov. Doc. Class. No.: A 1.36:1873

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