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Social marketing

Kotler, Philip,

Social marketing strategies for changing public behavior Philip Kotler, Eduardo L. Roberto. - New York London Free Press Collier Macmillan c1989. - xii, 401 p. ill.

Includes index.

Includes bibliographical references (p. 371-389).

ISBN: 0029184614 29.95

LCCN: 89045735

Subjects--Topical Terms:
Social marketing.
Behavior modification

LC Class. No.: HF5415.122 / .K68 1989

Dewey Class. No.: 658.8

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