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Principles of marketing

Kotler, Philip,

Principles of marketing Philip Kotler, Gary Armstrong. - 8th ed. - Upper Saddle River, NJ Prentice Hall c1999. - 1 v. (various pagings) col. ill. 29 cm. 1 computer laser optical disc (4 3/4 in.)

Includes bibliographical references and indexes.

System requirements for accompanying computer disc: Windows 95.

ISBN: 0139570020

LCCN: 98003761

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 1999

Dewey Class. No.: 658.8 / K874p8

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