Shopper marketing
Shopper marketing [cómo aumentar las decisiones de compra en el punto de venta]
editores: Markus Stahlberg & Ville Maila ;prólogo y adaptación de la edición española por Xavier Bordanova ; [traducción : Emili Atmetlla]
- Barcelona, España Profit 2012.
- 308 p. ill. 24 cm.
- Marketing .
Translation of : Shopper marketing, c 2012.
Includes bibliographical references.
9788415735458
2011031264
015951713 Uk
Advertising, Point-of-sale.
Shopping.--Decision making.
Consumers--Decision making.
Marketing
HF5828 / .S73 2012
659.1/57
Translation of : Shopper marketing, c 2012.
Includes bibliographical references.
9788415735458
2011031264
015951713 Uk
Advertising, Point-of-sale.
Shopping.--Decision making.
Consumers--Decision making.
Marketing
HF5828 / .S73 2012
659.1/57