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Bowie, David

Hospitality marketing principles and practice [electronic resource] David Bowie and Francis Buttle. - 2nd ed. - Oxford Boston Elsevier Butterworth-Heinemann 2011. - 1 online resource (xii, 434 p.) ill.

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Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif.
ebrary
2014.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

ISBN:

Subjects--Topical Terms:
Hospitality industry--Marketing.
Hotels--Marketing.

Index Terms--Genre/Form:
Electronic books

LC Class. No.: TX911.3.M3 / B69 2011eb

Dewey Class. No.: 647/.0688