Virtual worlds and e-commerce
Virtual worlds and e-commerce technologies and applications for building customer relationships
Barbara Ciaramitaro, [editor].
- Hershey PA Business Science Reference c2011.
- xx, 375 p. ill. 29 cm.
Includes bibliographical references (p. 328-359) and index.
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
9781616928087 (hardcover) 9781616928100 (ebook)
2010016428
Electronic commerce
Consumers
Virtual reality.
HF5548.32 / .V567 2011
658.8/72
Includes bibliographical references (p. 328-359) and index.
"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher.
9781616928087 (hardcover) 9781616928100 (ebook)
2010016428
Electronic commerce
Consumers
Virtual reality.
HF5548.32 / .V567 2011
658.8/72