Guerrilla P.R. 2.0
Levine, Michael
Guerrilla P.R. 2.0 wage an effective publicity campaign without going broke Guerrilla PR 2.0 Guerrilla public relations 2.0 Michael Levine. - [Rev. and updated ed.]. - New York Collins c2008. - xiii, 354 p. 21 cm.
Rev. and updated ed. of: Guerrilla P.R. / Michael Levine. Includes index.
A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.
9780061438523 0061438529
2007051297
Small business--Public relations.
Industrial publicity
HD59 / .L48 2008
659.2 / L6654g
Guerrilla P.R. 2.0 wage an effective publicity campaign without going broke Guerrilla PR 2.0 Guerrilla public relations 2.0 Michael Levine. - [Rev. and updated ed.]. - New York Collins c2008. - xiii, 354 p. 21 cm.
Rev. and updated ed. of: Guerrilla P.R. / Michael Levine. Includes index.
A brief history of Time- and Newsweek, and USA today -- Basic training -- First maneuvers -- Plugging in : guerrilla P.R. in a wired world -- Fanning out : expanding your guerrilla P.R. tools -- Data smog -- First attack : the print media -- Second salvo : electronic media -- Reserve ammo : press conferences, parties, and more -- May day, may day -- Intelligence gathering : planning your next step -- Theme and variations -- Concluding thoughts : a call to battle.
9780061438523 0061438529
2007051297
Small business--Public relations.
Industrial publicity
HD59 / .L48 2008
659.2 / L6654g