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Spoelstra, Jon.

Marketing outrageously redux : how to increase your revenue by staggering amounts!. / txt Jon Spoelstra foreword by Mark Cuban. - Revised edition - 271 p. ill. ; 23 cm. book

Include index

Rev. ed. of: Marketing outrageously : how to increase your revenue by staggering amounts! 2001.

Includes bibliographical references.

Table of Contents :
Foreword by Mark Cuban --
I Shoulda Bought a Rubber Chicken Factory --
1. Do You Have the Guts? --
2. What's It Gonna Take? --
3. Pushing the Outrageous Envelope --
4. Who Are You, Anyway? --
5. Get Caught Up in Revenue --
6. Hit 'Em Where They Ain't --
7. Horse of Opportunity --
8. New as a Way of Life --
9. The Idea Champion --
10. Levels of Cream --
11. Don't Throw Your Money into a Tornado --
12. The Rubber Chicken Method --
13. Two Rules to Forget --
14. Differentiate Until You Sweat --
15. What Have You Done Today? --
16. Employees to Kill For --
17. Outrageous Mosaic --


ISBN: 9781885167736 1885167733

LCCN: 2010040734

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / S726 2010

Dewey Class. No.: 658.8