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Copywriting for the electronic media

Meeske, Milan D.

Copywriting for the electronic media a practical guide Milan D. Messke, R.C. Norris. - Belmont, Calif. Wadsworth Pub. Co. c1987. - xvi, 367 p. ill. 28 cm. - Wadsworth series in mass communication .

Includes index.

Bibliography: p. [363]-364.

ISBN: 0534066364 (pbk.)

LCCN: 86005674 //r88

Subjects--Topical Terms:
Advertising copy.
Broadcast advertising

LC Class. No.: HF5825 / .M38 1987

Dewey Class. No.: 659.14

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