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Specialty advertising in marketing

Herpel, George Lloyd

Specialty advertising in marketing [by] George L. Herpel and Richard A. Collins. - Homewood, Ill. Dow Jones-Irwin 1972. - ix, 219 p. illus. 24 cm.

LCCN: 78165355

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5827 / .H4

Dewey Class. No.: 659.13

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