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Advertising copywriting

Burton, Philip Ward

Advertising copywriting [by] Philip Ward Burton [and] G. Bowman Kreer. Foreword by Leo Burnett. - 2d ed. - Englewood Cliffs, N.J. Prentice-Hall 1962. - 484 p. illus. 24 cm.

LCCN: 62008174 /L

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: HF5825 / .B8 1962

Dewey Class. No.: 659.1322

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