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Strategic advertising campaigns

Schultz, Don E.

Strategic advertising campaigns Don E. Schultz, Dennis Martin, William P. Brown. - 2nd ed. - Lincolnwood, Ill. NTC Business Books 1984 - xii, 532 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0872510891

LCCN: 83072177

Subjects--Topical Terms:
Advertising campaigns

LC Class. No.: HF5823 / .S3636 1984

Dewey Class. No.: 659.1/13

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