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Advertising self-regulation and outside participation

Boddewyn, J. J.

Advertising self-regulation and outside participation a multinational comparison J.J. Boddewyn. - New York Quorum Books c1988. - p. cm.

Includes index.

Bibliography: p.

ISBN: 0899302955 (lib. bdg. : alk. paper)

LCCN: 87024939

Subjects--Topical Terms:
Advertising--Self-regulation--Case studies.

LC Class. No.: HF5834 / .B63 1988

Dewey Class. No.: 659.1/1

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