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Advertising, concepts and strategies

Berkman, Harold W.,

Advertising, concepts and strategies Harold W. Berkman, Christopher Gilson ; consulting editor, M. Joseph Sirgy. - 2nd ed. - New York Random House c1987. - xxiv, 614 p. ill. (some col.) 27 cm.

Gilson's name appears first on the 1st ed. Includes indexes.

Bibliography: p. 591-596.

ISBN: 0394361652 25.00 (est.)

LCCN: 86029790 //r89

Subjects--Topical Terms:
Advertising
Commercial art
Marketing

LC Class. No.: HF5823 / .B45 1987

Dewey Class. No.: 659.1/11

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