APA

Wright J. S., Warner D. S. & Winter W. L. (1971). Advertising. New York: McGraw-Hill.

Chicago

Wright John Sherman, Warner Daniel S and Winter Willis L. 1971. Advertising. New York: McGraw-Hill.

Harvard

Wright J. S., Warner D. S. and Winter W. L. (1971). Advertising. New York: McGraw-Hill.

MLA

Wright John Sherman, Warner Daniel S and Winter Willis L. Advertising. New York: McGraw-Hill. 1971.