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Advertising and competition

Ferguson, James Milton.

Advertising and competition theory, measurement, fact [by] James M. Ferguson. - Cambridge, Mass. Ballinger Pub. Co. [1974] - xiii, 190 p. 24 cm.

Bibliography: p. 171-188.

ISBN: 088410253X

LCCN: 74020592

Subjects--Topical Terms:
Advertising
Advertising--Rate of return.
Competition

LC Class. No.: HF5821 / .F45

Dewey Class. No.: 659.1

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