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Bolen, William H.

Advertising William H. Bolen. - 2 ed. - New York Wiley c1984. - xvi, 649 p., [8] p. of plates ill. (some col.) 24 cm.

Includes bibliographical references and index.

ISBN: 0471863483

LCCN: 83021695

Subjects--Topical Terms:
Advertising--United States.
Advertising

LC Class. No.: HF5813.U6 / B59 1984

Dewey Class. No.: 659.1