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Advertising and consumer psychology

Advertising and consumer psychology edited by Larry Percy, Arch G. Woodside. - Lexington, Mass. Lexington Books c1983. - xxiv, 400 p. ill. 24 cm.

Includes indexes.

Bibliography: p. 345-385.

ISBN: 0669057665

LCCN: 82048006 //r84

Subjects--Topical Terms:
Advertising--Psychological aspects--Addresses, essays, lectures.

LC Class. No.: HF5822 / .A24 1983

Dewey Class. No.: 659.1/01/9

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