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Essentials of marketing research

Clow, Kenneth E.

Essentials of marketing research putting research into practice / Kenneth E. Clow, Karen E. James. - Thousand Oaks, Calif.: SAGE, c2014. - xxii, 497 pages illustrations 25 centimeters.

Includes bibliographical references (pages 468-480) and index.

ISBN: 9781412991308 (pbk.) 1412991307 (pbk.)

LCCN: 2012037172

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .C56 2014

Dewey Class. No.: 658.8/3

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