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Dando, Priscille.

Say it with data a concise guide to making your case and getting results Priscille Dando. - Chicago ALA Editions, an imprint of the American Library Association 2014. - xiii, 132 pages illustrations 23 cm.

Includes bibliographical references and index.

Determining need, message, and audience -- Secrets of effective communication -- Working with the power of statistics -- Methods of measurement : surveys -- Methods of measurement : focus groups -- Presenting data to get results.

ISBN: 9780838911945 (alk. paper)

LCCN: 2013020183

Subjects--Topical Terms:
Communication in library administration.
Library surveys
Library use studies
Libraries--Evaluation--Statistical methods.
Libraries--Marketing.
Library statistics

LC Class. No.: Z678 / .D17 2014

Dewey Class. No.: 025.1 / D177s