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Rathmell, John M.

Salesmanship selected readings. Edited for the American Marketing Association by John M. Rathmell. - Homewood, Ill. R. D. Irwin 1969. - ix, 161 p. illus. 23 cm. - AMA reprint series . - American Marketing Association. AMA reprint series .

Bibliography: p. 159-161.

LCCN: 69019978

Subjects--Topical Terms:
Selling--Addresses, essays, lectures.

LC Class. No.: HF5438 / .R32

Dewey Class. No.: 658.85/08